AppsFlyer Deep Link Best Practise iOS, Android, Web
Deferred Deep Link Best Practise iOS, Android, Web
What is Deep Link?
Let say you have Education app that shows you the different type of courses in the app. For instance “Learn PHP”, “Learn Java” etc.
If you want to do marketing to share the above courses by Email, SMS or Google Ads, etc. Whenever use taps the link from the Email, SMS or Google Ads. It should open the app and should display the tapped item in the app.
Note: App should be installed for the above scenario
Deep Link Sample: nameoftheapp://open?View=Course&ID=4565
Simple Deeplink Example
Above Deep Link, the sample will display item based on ID=4565
What is Deferred Deep Link?
Taking the above example again let say you tapped on the Deep Link in the SMS but the app is not installed on your phone then the above deep link will not work. To solve this problem we use Deferred Deep Link.
With Deferred Deep Link if the app is not installed on your phone then it will redirect the user to App Store or Play Store. To solve this issue we used AppsFlyer SDK to create Deferred…
